Insights | February 11, 2025

Super Bowl LIX Halftime Show: A Hit or a Miss?

Wooten Joyce, a senior specialist on our talent partnerships team, joined a handful of other industry professionals on BizBash to critique Kendrick Lamar’s halftime performance.  

Letter Grade: A-

Kendrick Lamar’s halftime show was nothing short of groundbreaking, earning an A- for its cultural impact and political resonance. Those who found it boring or controversial likely expected a more traditional, high-energy spectacle filled with flashy visuals and catchy tunes. However, Kendrick’s performance was rich with deep meaning and storytelling, featuring hidden, impactful Easter eggs that may not have been immediately apparent to all viewers. 

Kendrick’s stage presence was commanding, with his iconic voice and delivery setting the tone for a performance that felt personal yet monumental. The 13-minute set allowed for fast-paced, high-energy moments and intimate, reflective pauses, thanks to Uncle Sam(uel L. Jackson)’s memorable cameos. SZA’s appearance, highly anticipated due to their recent collaborations, was a highlight—though both her and Kendrick’s microphones were too low, slightly diminishing the full impact of their performance, in my opinion. 

While the excitement around Kendrick teasing his diss track “Not Like Us” certainly added to the anticipation, what truly set the show apart was its cultural significance. More than just a music showcase, it was a bold commentary on social justice, race, and resilience. Kendrick used the Super Bowl stage to address these issues in a profound yet accessible way, showing that the event can be a platform for meaningful reflection. This performance will be remembered as a turning point, setting a new standard for future shows and solidifying Kendrick’s legacy as one of the most influential artists of his generation.