Insights | December 4, 2024

G7’s Greatest Hits of 2024

Picture being in a room that’s alive with anticipation—the lights dim as a legendary figure takes the stage. The crowd quiets in reverence, then erupts in a symphony of cheers as Elton John makes his entrance, gets seated at his grand piano, ready to launch into the opening chords of “Rocket Man.” This is more than a concert. It’s a moment suspended in time where an audience is united by the magnetic pull of an unforgettable performance. It’s also one of G7’s top booking moments of 2024, or, as we’re calling them, our Greatest Hits from this year.

Events like this Elton John performance resonate far beyond the closing applause. They etch themselves into memories, setting the stage for brands and audiences to connect deeply and authentically. A survey by Statista showed that 85% of respondents expressed eagerness for live events like concerts, and 81% stated that they would like more music festivals, underscoring the enduring appeal of live music experiences. Additionally, a resounding 65% of consumers say they better understand a product or service when they experience it through live events.

From concerts to comedians and thought-provoking speakers, we know how lucky we are to curate and attend countless live events, so we wanted to share a few highlights from our most impactful talent bookings this year.

Biggest Musical Moment (B2B)

Elton John:

This was nothing short of iconic. The depth of the hits and the way the crowd could feel how excited he was to be on stage. It was a performance that left a lasting impact on both fans and those lucky enough to coordinate it, cementing Elton John as one of the greatest showmen of our time.

Elton John plays to the crowd at a G7 client event in Las Vegas.

Best Musical Moment (B2C)

Charli XCX and Shaboozey:

Before BRAT summer came into focus, G7 tapped Charli XCX for an invite-only event to kick off the first weekend of Coachella. Shaboozey opened, performing his hit song “A Bar Song (Tipsy)” that was released the same week, and quickly went to #1 on the Hot Country Songs chart before topping the Billboard Hot 100 for a record-breaking 17 consecutive weeks.

Shaboozey and Charli XCX entertain fans at an offsite event to kick off Coachella.

Most Impactful Speaker

David Goggins:

The audience was amped up to listen to this retired Navy Seal who has completed more than seventy ultra-distance races, at VIVINT’s Home Opener in Salt Lake City. Goggins had them on their feet, giving them high fives and doing impromptu push ups on stage after they kept chanting his name. It was an electric experience filled with inspiration and engagement.

David Goggins high fives the energetic crowd as he approaches the stage for a speaking event in Salt Lake City.

Biggest Celebrity Speaker

Mark Wahlberg:

Wahlberg really opened up to the audience by sharing candid insights about his career and overcoming challenges throughout his life that resonated deeply with those in attendance.

Mark Wahlberg shares a moment with the crowd.

Best Athlete on Stage

Tom Brady:

The seven-time Super Bowl champion reflected on his career, from being an athlete at the top of his game to reestablishing himself in a new role as a media personality, and how his skills as a football player helped his transition.

Tom Brady speaks to the crowd about life after football.

Best Comedic Experience

Jason Sudeikis and Brendan Hunt:

This duo from Ted Lasso brought laughter and camaraderie to the stage, underscoring the power of a shared comedic history that has lasted for over 20 years.

Jason Sudeikis and Brendan Hunt share a laugh together on stage.

Most Unique Live Experience

Mt Joy:

Mt. Joy headlined this year’s Rendezvous Festival in Jackson Hole and had the crowd singing along with every song as snow fell down, creating a picturesque moment at the foot of the Teton mountains.

Mt. Joy performs as snow falls at the Rendezvous Music Festival.

Most Inspiring Moment

Anna Sitar:

Known for being a well-established influencer who produces cheerful TikTok and YouTube videos, Sitar spoke to a Gen Z crowd about overall wellness. A few attendees were moved to tears when they met her, creating a heartfelt connection and proving she was the right speaker for that audience.

Anna Sitar poses with the moderator before speaking to a group of college influencers.

These highlights underscore the profound impact live events have on audiences, creating memories that last a lifetime. Whether it’s the reverberating power of Elton John’s piano chords or some insightful thoughts shared by the GOAT, Tom Brady, these events bring people together in ways that few other experiences can. As we look to the future, we can’t wait to see what new unforgettable moments await us on the stages of 2025.