News | July 26, 2024

Mike’s Hard Lemonade Goes on a Country Music Tour

G7 is taking Mike’s Hard Lemonade on tour this festival season to various events fueled by country music. The footprint recently stopped at the NASCAR Chicago Street Race and is hitting six country music festivals. Each stop has allowed fans to cool off with some Mike’s, get an elevated view from the lemon grove deck, and utilize various photo ops to capture the moment. Mike’s also partnered with Bowen Bootwear to create custom yellow and brown boots inspired by the Mike’s Hard Lemonade brand. These boots are being given away at various Country Thunder music festivals and through sweepstakes on Mike’s social media. In addition to fans winning these boots, two musical artists, Travis Denning and Randall King, were each given a pair for their Country Thunder performances and to create social content. Fans were also treated to meet and greets with Denning and King at the Mike’s footprint.