News | October 25, 2023

Clairol Streak Shop

G7 teamed up with our sister agency, Praytell, to design and activate Clairol’s Streak Shop at Splash House in Palm Springs. The experience brought to life the brand’s “It’s So Me” campaign and allowed festivalgoers to embrace the free spirit of summer by trying on their dream shade and style.

After completing their new look, they posed in a life-sized hair color box photo op and took home swag, including an at-home color kit to recreate their look and keep the self expression going all season long.