Salesforce + U2 | iNNOCENCE + eXPERIENCE TOUR

11

Countries

70

Shows

2760

Stakeholders Impacted

Salesforce wanted to secure a global platform to amplify brand awareness and deliver one-of-a-kind experiences in key international markets. G7 helped catapult the Salesforce brand into hearts and minds worldwide by securing a two-year global tour sponsorship with the most iconic and philanthropic band in the world: U2.

G7 utilized this partnership to develop and deliver program strategy and activation plans that rewarded loyal customers, engaged prospects and incentivized employees. As the presenting sponsor of the iNNOCENCE + eXPERIENCE TOUR, Salesforce leveraged the U2 partnership across the entire marketing mix.

• Mass scale media & PR delivered millions of paid and unpaid impressions. 

• Customer and prospect focused backstage hospitality events led to increased sales and loyalty 

• Employee incentive aspects bolstered retention and company pride

• A private performance at Salesforce’s Dreamforce took an amazing conference to the next level

• Demonstration of Salesforce and U2’s shared commitment to innovation and philanthropy raised significant funds for the (RED) organization

Throughout the program, Salesforce intimately connected with thousands of targeted guests who enjoyed incredible experiences with one of the most beloved bands in music history.

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