Cisco | Music Programming

Cisco turns to G7 to provide entertainment strategy and creative direction for some of their biggest live events. G7 has delivered with A-List talent and creative infusion of music layered with branded content to drive value well beyond the live event.

In 2016, G7 worked with Cisco to curate the entertainment at Cisco Live, GSX delighting attendees with epic performances from Maroon 5, Elle King, Bruno Mars, The Knocks, DJ Crykit and unique entertainment from the LA Roller Girls, Hip Hop Dancers and DJ Ravi Drums.

Building off an amazing performance at Cisco Chairman’s Club in 2015, Cisco and Keith Urban came together to create an inspiring program called Connected Caring in which Keith was able to interact with patients at St. Jude’s Children’s Hospital through Cisco Telepresence. These personal interactions through the Telepresence removed geographic barriers giving children hope with simplicity and state-of–the-art video technology.

In conjunction with the Connected Caring program between Cisco, St. Jude Children's Research Hospital and Keith Urban, Cisco became the presenting sponsor for Urban's 2016 RipCord World Tour. At each venue, G7 activated an intimate backstage experience featuring Urban performing a handful of acoustic songs to invited Cisco guests with a meet & greet photo opportunity prior to his live concert.

In 2017, G7 worked with Cisco to curate the entertainment at Cisco Live, GSX, Partner Summit and upcoming Chairman’s Club delivering top headline talent such as Bruno Mars, Kings of Leon and John Legend, and also setting the mood with DJs and interactive entertainment like celebrity impersonators, aerialists, dance troops and digital caricaturists.

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