News and
Insights
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June 7, 2024
G7 Brings Elton John To Las Vegas
Elton John may have retired from touring last year, but there’s no doubt he still knows how to wow a crowd. G7 recently booked the legendary singer to perform at a client’s special event in Las Vegas.
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December 4, 2024
G7’s Greatest Hits of 2024
Picture being in a room that’s alive with anticipation—the lights dim as a legendary figure takes the stage. The crowd quiets in reverence, then erupts in a symphony of cheers as Elton John makes his entrance, gets seated at his grand piano, ready to launch into the opening chords of “Rocket Man.”
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November 20, 2024
Camp TurboTax Inspires Gen Z
Camp TurboTax brought together nearly 200 college student influencers to learn how to empower their communities during tax season.
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November 15, 2024
Cayman Jack Rivershack Bar Tour
G7 took the Cayman Jack Rivershack Bar around the country to select food-focused festivals.
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October 30, 2024
Align Talent With Your Event’s Location For A Bigger Impact
In real estate, they say one thing matters most—location, location, location. It’s also important when planning an event.
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October 28, 2024
INFINITI Finishes Strong At The Life Time Chicago Half Marathon
At the Life Time Chicago Half Marathon, INFINITI made a powerful statement, both on and off the course.
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September 10, 2024
New Reel Drop
Hot off the press, here’s a look at some of our most memorable entertainment moments. From Elton John to T-Pain, brand activations to corporate talent bookings, this compilation is a peek into the moments when people come together to enjoy the things they love most.
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September 10, 2024
Three Questions with Michael Boltzman, Executive Director, Talent Partnerships
Michael is lifelong live music junkie and an award-winning talent buyer who’s been producing corporate entertainment for over 25 years.
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August 19, 2024
White Claw Wows Tales Of The Cocktail Attendees
Tales of the Cocktail is an annual event in New Orleans that draws industry professionals from bartenders to distillers. For this year’s event, G7 took over the Contemporary Arts Center New Orleans and transformed it into a lively and immersive environment for White Claw Vodka.
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July 31, 2024
Faire Indie Retail Fest
To celebrate Small Business Month, Faire, an online wholesale marketplace, hosted its first annual Indie Retail Fest in the independent retail district of Tennyson Street in Denver, Colorado. The two-day event included a retailer summit on the first day followed by a shop crawl and block party on the second day.
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July 30, 2024
How Music Shapes The Modern Sports Experience From Anthem To Atmosphere
Imagine it’s game day. You approach the stadium filled with anticipation as you and many other like-minded supporters funnel through the gates like a stream approaching a waterfall, ready to scream and cheer your team to victory.
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July 26, 2024
Mike’s Hard Lemonade Goes on a Country Music Tour
G7 is taking Mike’s Hard Lemonade on tour this festival season to various events fueled by country music. The footprint recently stopped at the NASCAR Chicago Street Race and is hitting six country music festivals.
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July 15, 2024
NASCAR Fans Murder Their Thirst In Chicago
NASCAR fans were able to murder their thirst at the recent Chicago Street Race with Liquid Death, the Official Iced Tea of NASCAR.
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July 12, 2024
Birth of an Anthem
At G7, we pride ourselves on recognizing the right talent for the right audience. And when soccer’s governing body from Concacaf shared with us they were looking for an international sounding theme song for their Women’s Gold Cup tournament, we knew Alexis Gomez had the right sound, image, and Latin roots to create music magic for Concacaf.
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July 10, 2024
Lucky Number 7
We’re pumped to share that we’ve made the IT List for the 7th year in a row. Being featured as one of the top 100 event agencies by Event Marketer is a big deal to us because it means our team is creating the kind of work we love and that our clients are getting noticed in the experiential space.
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July 1, 2024
Speakers Take The Stage For The American Gift Conference
G7 booked speakers for The American Gift (TAG) conference presented by Equity Prime Mortgage. The lineup featured former college football coach Nick Saban, winner of seven national championships, Jesse Itzler, entrepreneur and part owner of the Atlanta Hawks, and Sara Blakely, founder of Spanx.
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June 18, 2024
Matty Matheson Shares Love For Hellmann’s
What do you get when you combine one of the yummiest and most versatile condiments with a man of many talents? A tasty partnership that’s full of flavor.
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June 5, 2024
MAKING WAVES At The 150th Kentucky Derby
In its fifth year as the official hard seltzer of the Kentucky Derby, White Claw brought its fourth iteration of the White Claw Shore Club to Churchill Downs for “the most exciting two minutes in sports” in Louisville, KY.
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May 31, 2024
Tom Brady Shows Why Live Entertainment Captivates Audiences
The clock is winding down. The pressure mounts as Tom Brady takes the stage. He’s been knocked back on his heels for the past three hours—taking hit after hit—but these are the moments that separate the great ones from the rest.
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May 30, 2024
Turn Ordinary Into OMG: The Importance Of Finding The Right Event Talent
How can you transform the ordinary into OMG to create events that leave long-lasting impressions? You harness the power of entertainment, and that starts by booking the right talent for your audience and event.
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May 7, 2024
The Coachella Coaster
Shaking up an event doesn’t need to be an uber-like disruption. With enough care, consideration, and thought for the long-term life of the event, Producers can create years and years of an event that is deserving of an audience putting their hands up, screaming, and enjoying the ride.
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April 19, 2024
Crosby Helps Passengers Take Flight
G7 recently booked Nashville based artist Logan Crosby to celebrate along with Alaska Air as they launched their first nonstop flight from PDX to BNA.
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April 17, 2024
David Goggins Brings The Energy
G7 recently booked retired Navy Seal David Goggins for Vivint’s Home Opener event.
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April 16, 2024
Get The Pop From Pop Culture: What Events Can Learn From The Oscars
Award shows offer valuable lessons for brands looking to create memorable and impactful experiences. Consider the following tips when planning your next event.
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April 16, 2024
Six Degrees Of Kevin Bacon
Over 1,000 leaders in health, well-being, and business attended Virgin Thrive Summit this year, either in person or online, and were treated to this year’s keynote, Kevin Bacon.
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March 15, 2024
Kylie Morgan and Stella Rosa
Nothing tastes sweeter than a fruitful partnership.
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February 15, 2024
Can Sports Remain Undefeated In A Fracturing Monoculture? Yes, And Here’s Why.
Read to learn how integrating sports into your next event could be the perfect play call.
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February 15, 2024
Moneyball’s Billy Beane
A leading agriculture brand requested talent that could demonstrate how effective thinking outside the box can be. We booked and executed three events with Billy Beane, former Oakland A’s executive and subject of Moneyball.
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February 14, 2024
Rating the half time show
The Super Bowl is over, which means most people are critiquing the game and even the commercials. G7’s Danielle Kates joined other industry experts by sharing her take on the Halftime Show.
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February 1, 2024
White Claw Shore Club at Sundance
White Claw Shore Club returned to snowy Park City, where Sundance attendees enjoyed a premium lounge experience that showcased sound as an essential element of film.
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January 31, 2024
Barbara Corcoran and Apex Invest
G7 booked Barbara Corcoran, a fan-favorite investor on ABC’s Shark Tank for an intimate Q&A with attendees at the annual Apex Invest event.
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January 23, 2024
ROI of LOL: How Comedians Bring The Power Of Punchlines To Events
In the competitive world of corporate events, creating a memorable experience that resonates with attendees is key. One seemingly unconventional yet increasingly popular choice is incorporating stand-up comedy into your event.
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January 23, 2024
Three Questions with Dominic Karr: Rendezvous Rebrand
A brand refresh should strike a balance between what was iconic about previous iterations and what could evolve to keep the brand fresh.
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January 5, 2024
IHG Hotels & Maren Morris
When IHG Hotels & Resorts wanted to launch a first-of-its-kind seasonal and experiential campaign at select locations, they turned to G7 for assistance.
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December 21, 2023
Creating An Identity Through Music
There are a few things in this world that say a lot about who we are. For some, it’s a sense of fashion. For others, the type of car you drive is a strong indication of personality and character.
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November 21, 2023
Adobe Rev Run
Adobe MAX is an annual conference full of inspirational ideas, demos, and tips that help people expand their creativity.
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November 21, 2023
Portugal.The Man At The Honda Retreat
Portugal. The Man dropped by the Honda ReTreat at ACL Music Festival to talk about how they relax and recharge ahead of their performance on the Honda Stage.
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October 31, 2023
Break Through The Crowded Floor At Your Next Trade Show
If you enter a room of industry professionals and ask who has been to a trade show, most people in the room will raise their hand.
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October 25, 2023
Clairol Streak Shop
G7 teamed up with our sister agency, Praytell, to design and activate Clairol’s Streak Shop at Splash House in Palm Springs.
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October 25, 2023
Cap’n Crunch 60th Birthday
Legendary cereal mascot Cap’n Crunch celebrated 60 years young with an epic birthday celebration in Palm Springs, CA.
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October 25, 2023
Dick’s Public Lands
To celebrate the opening of Public Lands in 2021, DICK’S Sporting Goods first outdoor-focused concept store, G7 tapped Brittany Howard to narrate and appear in a spot commemorating the new purpose-driven brand.
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October 25, 2023
Virgin Pulse Thrive Summit
For Virgin Pulse’s annual Thrive conference, G7 booked actor, writer, and producer Kal Penn as the featured keynote speaker.
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October 4, 2023
Festival Season Rewind
There’s a change in the air. And no, it’s not just the days becoming shorter and cooler now that it’s officially autumn. Traditional event marketing continues to evolve as consumers expect more from brands than ever before.
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August 30, 2023
Music In The Mountains: A Win-Win-Win Situation
Ah the mountains—fresh air, majestic landscapes, and plenty of activities to help you fall in love with the lifestyle. Each mountain resort has an aura that draws us in and allows us to ascend above the ordinary routines of daily life.
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July 27, 2023
Songwriters’ Round: Could It Be In Tune With Your Next Event?
It’s the buzz of a room filled with anticipation, the sights and sounds of an audience connecting, and the feeling of exclusivity—that’s what live entertainment brings to your event. But choosing the right performer can be tricky.
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June 28, 2023
Booking multi-hyphenate celebrities for speaking engagements
The multi-hyphenate celebrity has been around since there were actors who could sing or singers who could act. But most recently, the world of corporate events has seen a need for more multi-hyphenate keynote speakers.
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May 31, 2023
Spice Up Your Event Strategy
The popularity of cooking shows on the Food Network and other streaming services provide chefs a bigger stage today than ever before. With their restaurants, cookbooks, and TV shows, many celebrity chefs have well-established brands, making them staples of pop culture.
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