YETI Festival Activations

the oBJECTIVE

“Built for the Wild” isn’t simply a tagline for our client YETI, it’s a way of life. YETI tapped us to create an experience that would bring their brand ethos to life and engage festivalgoers as we toured it to events throughout the country.

OUR APPROACH

G7 designed and built YETI’s “Kick Plastic” festival activation, which includes four 300-gallon water silos that dispense free, cold filtered water, encouraging reduction of waste of single use plastic water bottles.

the outcome

Over 500K people have filled up at the YETI Hydration Stations at over 50+ lifestyle events saving over 6M plastic bottles. For consumers who did not have a reusable water bottle to refill, the YETI retail display provided an opportunity for consumers to pick up a YETI Rambler or two and shop an assortment of YETI branded drinkware, coolers, and other priority brand items.