News | November 20, 2024

Camp TurboTax Inspires Gen Z

Camp TurboTax, a unique event aimed at educating and engaging Gen Z on ways to build their brand while fostering both personal and financial wellness, brought together nearly 200 college student influencers to learn how to empower their communities during tax season. The event took place at Intuit’s headquarters and strategically combined relatable speakers and actionable insights to boost brand perception and understanding of TurboTax services.

Recognizing the importance of financial education in an era where college students can earn income from a wide variety of sources, G7 curated a speaker lineup designed to resonate with young audiences. Three-time gold medalist Aly Raisman spoke on the connection between financial and mental wellness, while Jason Tartick, the former Bachelor, financially focused influencer, and best-selling author, offered advice on effectively communicating financial topics. Rounding out the lineup, Anna Sitar, a TikTok and YouTube personality, shared tips on maintaining overall wellness and connected so well with the audience that she brought a few attendees to tears, creating a heartfelt moment.

The event not only equipped attendees with tools to become TurboTax ambassadors but also highlighted the brand’s commitment to empowering students with essential life skills.