Subaru winterfest

the objective

Work with POWDR Resorts to design
and develop Subaru WinterFest 3.0; a family-friendly lifestyle tour filled with music, entertainment, adventure gear and the latest Subaru vehicles.

Our Approach

POWDR resorts turned to G7 to help reinvent Subaru WinterFest. We created a new look and feel for the brand that came to life across multiple consumer touchpoints including marketing materials and on-site activation elements. From signage to tiny homes, G7 designed and fabricated a new event toolkit to support the tour and created a consumer experience that helped tell the POWDR and Subaru partnership story.

the outcome

We harnessed the power of outdoor fun for festival attendees and put the Subaru brand at the center of it all making for unforgettable weekend events at 8 mountain resorts across the country.

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