Insights | October 30, 2024

Align Talent With Your Event’s Location For A Bigger Impact

In real estate, they say one thing matters most—location, location, location. It’s also important when planning an event. The location is a crucial aspect that shapes the overall experience, and leveraging local talent can amplify its impact. By selecting the market, you’ve already made a strategic choice, so why not maximize its potential by incorporating elements that are deeply rooted in the area? For instance, hiring a celebrity chef with local ties to cook or do a demonstration on the region’s cuisine can create an authentic connection with your audience.

Incorporating entertainers like speakers, comedians, or musicians with connections to the event’s market also adds authenticity. If your event is in New Orleans, a band like Tank and the Bangas, that hails from the area, strengthens the cultural ties and enhances audience engagement. When G7 booked talent for an event in Atlanta, we brought in Jesse Itzler, entrepreneur and part owner of the Atlanta Hawks, and Sara Blakely, founder of Spanx—a well-known powerhouse Atlanta couple. 

Additionally, consider notable events that have taken place in the location. What makes your event’s location stand out? Maybe the Olympics or another major cultural event took place there. By booking athletes or celebrities who are ingrained in local folklore, you help create an identity for the event and build excitement.

The history of your event’s market is another rich resource to tap into. For instance, if jazz music was born or thrived in that city, hiring a local jazz band can tie into the historical significance of the place, enriching your attendees’ experience with an immersive, culturally relevant atmosphere. By blending local talent with your event’s goals, you can create a unique, memorable experience that resonates with the audience.