News | August 19, 2024

White Claw Wows Tales Of The Cocktail Attendees

Tales of the Cocktail is an annual event in New Orleans that draws industry professionals from bartenders to distillers. For this year’s event, G7 took over the Contemporary Arts Center New Orleans and transformed it into a lively and immersive environment for White Claw Vodka. The venue’s blank slate provided us with the perfect opportunity to customize the space in a way that captivated guests from the moment they walked in.

The Super Claw Spin Wheel immediately engaged attendees, helping them curate a custom cocktail while creating a buzz from the start. The Super Claw bar showcased the night’s featured cocktail that combined various flavors of White Claw Vodka and White Claw Hard Seltzer to make a Super Claw, which was a favorite among guests. Featuring nationally renowned bartenders with numerous awards and TV appearances was a major draw. They attracted a large crowd eager to sample their cocktails, with names like “Low Hanging Fruit” and “It Takes Two to Mango,” at the four White Claw Vodka bars that were each customized to feature a different flavor. The photo op was also in high demand all night, with guests excited to capture memories against an illuminated backdrop. White Claw and music are best enjoyed together, so G7 booked Nightly and Two Friends who kept the energy high and guests on their feet from the opening song to the confetti finale.