News | July 31, 2024
Faire Indie Retail Fest
To celebrate Small Business Month, Faire, an online wholesale marketplace, hosted its first annual Indie Retail Fest in the independent retail district of Tennyson Street in Denver, Colorado. The two-day event included a retailer summit on the first day followed by a shop crawl and block party on the second day.
Day one kicked off the event with a retailer summit that welcomed over 40 local business owners and managers in the Denver community where they enjoyed breakfast from local establishments, Huckleberry Roasters and Rebel Bakery, followed by presentations from Faire’s COO and various team members. The summit also featured a panel discussion with key business leaders from the Denver area and concluded with lunch from Blackbelly Market. Attendees were able to network and hold discussions with fellow entrepreneurs, small business owners, and crucial playmakers in Denver’s small business community.
Day two began with a shop crawl where guests received an informational overview of the event, a tote bag, and a detailed map at the shop crawl tent. Shoppers were then encouraged to visit all participating shops, engage in activities, make purchases, and collect stickers. The number of stickers collected by shoppers indicated the type of prize redemption they would receive at the end of the crawl. Tennyson Street buzzed with happy shoppers carrying Faire tote bags. The shops were bustling with crowds, featuring a mix of loyal customers and new visitors. The shop crawl included 17 participating shops with six offering free interactive activities for participants of the crawl, including watercolor painting, a jewelry bar, custom room fragrance creation, yoga sessions, face painting, and rehoming two-inch plants. The shop crawl was a tremendous success for all participating shops, with sales numbers matching or even exceeding holiday figures.
The shop crawl led attendees into our block party area at Call to Arms Brewery, where they enjoyed live music, local food trucks and beverages. While there, shoppers could also redeem their sticker cards for a premium branded merch and enjoy a free beverage from Faire. Crowds followed signs and the sound of live music, arriving at the giveaway tent. It was the perfect setting to enjoy a drink on the patio or relax in the shaded areas within the brewery and soak in the local sounds of DJ A-L and Sun Jr. The outdoor environment provided the perfect vibe to attract a crowd full of families, friends, pets, and happy customers proudly showing off their purchases to fellow shoppers.
