Securing the world’s biggest acts year after year for Salesforce.

Legendary rock acts to world-class speakers

CHALLENGE:

Salesforce throws one of the biggest tech developer conferences in the industry called Dreamforce, now in it’s 11th year. Project: WorldWide is called upon every year to continue to raise the bar with G7 handling much of the keynote and entertainment talent bookings.

SOLUTION:

G7 leverages our relationships with managers and talent booking agents to deliver the “hard to get” bookings that will generate buzz.

RESULTS:

In ‘11, the marquee entertainment were rock legends, Metallica and pop star and technologist, Wil.i.am. In ’12, G7 secured Red Hot Chili Peppers and were given additional responsibilities to lock in keynote speakers such as Tony Robbins and Colin Powell as well as talent for a Mark Benioff charity event which featured Dana Carvey and Lady Antebellum. Attendance for the ‘12 event set a new record of 90,000 attendees, doubling attendance from ’11. In ‘13, G7 set out to raise the musical bar even higher with Green Day, Blondie and Tony Bennett and keynote speakers Condoleezza Rice and Dr. Wayne Dyer.