Sage Summit is the premier customer and partner event for Sage products. G7 was challenged to develop original ‘only seen here’ content that not only entertained and enlightened a diverse small business audience, but which would increase attendee numbers and social media traffic.
G7 secured an ongoing stream of globally recognized speakers, including: Gen. Colin Powell, Deepak Chopra, Tony Hawk, Jane Seymour, Trevor Noah, Matthew Weiner, Chad Hurley, Magic Johnson, Robert Gibbs, Karl Rove, Biz Stone, Jessica Alba, Ben Kaufman, Eric Ryan, and Carey Smith.
Year after year, the summit has continued to smash growth numbers. The 2015 event saw over 24,000 total participants (up from 11,000 the previous year), and social media interaction has increased over 20x.