KC Masterpiece BBQ Pit Wagon

CHALLENGE: KC Masterpiece sought a direct and immersive way to engage BBQ lovers and would enable the brand to get face to face with its target consumers and to share the love of food, friends, family and fun.

SOLUTION: KC Masterpiece and G7 Entertainment Marketing executed a unique new concept: a mobile tour featuring KC Masterpiece’s BBQ Pit Wagon food truck. Armed with amazing KC Masterpiece BBQ recipes, the KC Masterpiece BBQ Pit Wagon grilled its way across the Midwest, serving up delicious food at fairs, festivals and targeted KC Masterpiece retailers. Making a total of 16 stops, the trained Pit Wagon team served three menu items, distributed samples and handed out coupon/recipe cards for fresh ideas to cook with KC Masterpiece products at home. The KC Masterpiece BBQ Pit Wagon also made a special stop at the “BBQ for Our Troops” event to show support for the soldiers serving overseas, as well as a stop in Joplin, MO to help with disaster relief after the area was devastated by tornadoes. 

RESULTS: The KC Masterpiece BBQ Pit Wagon was an innovative way for KC Masterpiece to reach its target audience by using an immersive, authentic brand experience and executing it cost effectively.