Tim McGraw & Faith Hill Soul2Soul North American Tour, Sponsored by Jeep

*Billboard Concert Marketing & Promotion Award Winner (2007)

CHALLENGE:  To develop a marketing platform to celebrate Jeep’s brands attributes in a targeted manner while reinforcing the idea of a Jeep “community” utilizing its recently expanded product line.

SOLUTION: G7 created a 360 drumbeat of experiential touch points that exposed attendees to multiple, choreographed tactics that built awareness and drove conversation onsite and off before, during and after each concert:

• Private branded mini-concerts for VIPs before each concert
• Concert venue vehicle displays and branded environmental displays
• Jeep branded fundraiser for Katrina victims
• Tim McGraw performance at Camp Jeep program

RESULTS:  Jeep reached millions of consumers in a way that was authentic in its alignment with the brand’s lifestyle needs and expectations.

• Total Attendance Impressions:  594,354
• Total Media Impressions:  103.2 million
• Total Venue Impressions:  4.5 million
• Cumulative Impressions:  108.2+ million