Country Financial Road Trips and Guitar Picks with Jason Aldean and Jewel

CHALLENGE: COUNTRY Financial was looking for an integrated approach to reach a larger audience than ever before. To achieve their goal, COUNTRY Financial enlisted G7 Entertainment Marketing to combine entertainment marketing with online promotions to engage prospects and accelerate sales.

SOLUTION: The Road Trips and Guitar Picks Campaign partnered singer-songwriter Jewel and country music star Jason Aldean with COUNTRY Financial to spread the word on the importance of financial education. COUNTRY Financial signage and e-photo ops lined concert venues, and backstage rooms were set-up for COUNTRY Financial contest winners and VIPs.

Meanwhile, the campaign’s hub at  www.tripsandpicks.com used gaming and other interactives to communicate key messages and provide resources to help consumers plan their financial future.

RESULTS: The campaign engaged high-value prospects, rewarded employees and generated awareness among targeted audiences.