Case Studies
 

Taylor Swift Speak Now North American Tour sponsored by COVERGIRL

*Billboard Concert Marketing & Promotion Award Winner (2011)

CHALLENGE:  To create awareness for... Read More >

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KC Masterpiece BBQ Pit Wagon

CHALLENGE: KC Masterpiece sought a direct and immersive way to engage BBQ lovers and would enable the brand to get face to face with its target consumers and to share the love of... Read More >

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Kingsford® Fired-up Zac Brown Band’s VIP Eat and Greets

CHALLENGE: When a brand finds that rare, organic and perfect fit with an artist, the result is more than a sponsorship, it’s an authentic relationship... Read More >

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Keith Urban Tours Fired Up By KC Masterpiece and Kingsford

*Billboard Concert Marketing & Promotion Award Winner (2009)

CHALLENGE:  To create an entertainment marketing program that promoted both... Read More >

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RAM Truck Brand’s Zac Brown Band “Letters for Lyrics” campaign

*Gold Ex Award Winner (2011)
*Billboard Concert Marketing & Promotion Award Nominee (2010)

CHALLENGE:  To utilize music to... Read More >

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Country Financial Road Trips and Guitar Picks with Jason Aldean and Jewel

CHALLENGE: COUNTRY Financial was looking for an integrated approach to reach a larger audience than ever before.... Read More >

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BlackBerry Presents John Mayer “Life on BlackBerry” Tour

*Billboard Concert Marketing & Promotion Award Nominee (2008)

CHALLENGE: RIM’s BlackBerry devices are ubiquitous among business... Read More >

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Tim McGraw & Faith Hill Soul2Soul North American Tour, Sponsored by Jeep

*Billboard Concert Marketing & Promotion Award Winner (2007)

CHALLENGE:  To develop a marketing platform to celebrate... Read More >

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