About UsServices

We are focused on connecting brands with talent and entertainment properties.

Our diverse and passionate team specializes in identifying trends and creating award winning programs that resonate in today’s popular culture.

Fast Facts

  • Full support of Project: WorldWide, an agency network inspired by its heritage in Engagement Marketing with a complementary, non-competitive agency structure
  • Passionate, experienced and multi-disciplined team with combined 75+ years of entertainment marketing experience
  • Strategic approach creates organic partnerships that translate across the marketing mix
  • Time proven processes lead to flawlessly executed programs that deliver measurable results
  • Deep entertainment industry relationships with entertainment properties, artists, agencies, labels and management companies
  • Multiple winner of Billboard Magazine’s Concert Marketing and Promotion Award 

Bios

Andre Gaccetta / Vice President

Andre Gaccetta has more than 16 years of experience in the entertainment marketing industry ranging from venue management and marketing to starting his own entertainment marketing/promotions agency years prior. As G7 Entertainment Marketing’s Vice President. Gaccetta works with his team to provide talent booking, entertainment content and sponsorship services for a number of clients. His current roster of clients includes RAM Trucks, Cisco, Salesforce.com, Toyota, Clorox, AMD, Country Financial and CoverGirl. Gaccetta’s team has produced numerous award wining branded experience marketing initiatives such as the Jeep Presents Tim McGraw & Faith Hill Soul2Soul Tour 2007, Blackberry Presents John Mayer, Keith Urban Escape Together Tour with Kingsford Charcoal and KC Masterpiece BBQ sauce, Ram Trucks Zac Brown Band Letters for Lyrics Program and Academy of Country Music Awards Powered by RAM Trucks sponsorship.

Peter Brown / Director

As Director of G7 Entertainment Marketing, Peter Brown brings more than 16 years experience in the event and experience marketing industry. He is successful in executing and providing talent booking, entertainment content and sponsorship programs to clients.  Brown also currently handles client services while serving as the operations lead for the team.  He has managed numerous programs for G7 including Camp Jeep, Memphis Belle Air Show Tour, Jeep Presents Tim McGraw & Faith Hill Soul2Soul Tour 2007, the Keith Urban Escape Together Tour with Kingsford Charcoal and KC Masterpiece BBQ Sauce, the Clorox 2 See to Believe Tour, Country Financial Presents Road Trips and Guitar Picks Tour with Jason Aldean and Jewel, KC Masterpiece BBQ Pit Wagon Tour and CoverGirl Presents Taylor Swift Speak Now Tour.

Niki Tyree / Senior Account Executive

Niki Tyree, Senior Account Executive, brings more than 13 years of comprehensive marketing and music business experience to the team. During her tenure with G7, she has been successful in creating all radio buys and promotions for tours such as Keith Urban Summer Lovin’ 2010 Tour together with KC Masterpiece and Kingsford and Country Financial Presents Road Trips and Guitar Picks Tour with Jason Aldean and Jewel.  Niki is currently the program lead on Kingsford Charcoal partnerships with the Zac Brown Band and RAM Trucks upcoming Country Artists Program. Tyree was formerly the Regional Director of Marketing for AEG Live/The Messina Group where she executed all tour marketing for AEG Live concerts playing in the Southeast region for artists such as Tina Turner, Carrie Underwood, Black Eyed Peas and many more.

Chappel McCollister / Project Manager

Chappel McCollister currently holds the position of Project Manager at G7 Entertainment Marketing.  He joined G7 as a Sponsorship Tour Manager assisting and managing tours such as the 2010 Jewel Starlight Café Tour and the 2010 Jason Aldean Wide Open Tour. He is responsible for client services as well as planning and executing all details of sponsorship activations and special events. Chappel is currently the project lead on CoverGirl Presents Taylor Swift Speak Now Tour and Country Financial Presents Road Trips and Guitar Picks Tour with Little Big Town. McCollister received a Bachelor of Science in Marketing from Auburn University.

Lauren White / Assistant Project Manager

Lauren White serves as an Assistant Project Manager for G7 Entertainment Marketing.  Lauren works with clients and the G7 team to create budgets, presentations and manage various aspects of programs for clients such as Ram Trucks, Kingsford Charcoal, KC Masterpiece, Toyota, AMD and Cisco. Current and past projects she has worked on include Ram Trucks Zac Brown Band Letters for Lyrics Program, Academy of Country Music Awards Powered by RAM Trucks sponsorship and KC Masterpiece BBQ Pit Wagon Tour. Lauren received a Bachelor of Arts in Public Relations from Auburn University.