About UsServices

Andre Gaccetta has more than 16 years of experience in the entertainment marketing industry ranging from venue management and marketing to starting his own entertainment marketing/promotions agency years prior. As G7 Entertainment Marketing’s Vice President. Gaccetta works with his team to provide talent booking, entertainment content and sponsorship services for a number of clients. His current roster of clients includes RAM Trucks, Cisco, IBM, Salesforce.com, Toyota, Clorox, AMD, ConAgra, COVERGIRL and many more. Gaccetta and his team produce numerous award wining branded experience marketing initiatives and through this have won Billboard Magazine's top Concert Marketing & Promotion Awards three times in the last six years.

As Director of G7 Entertainment Marketing, Peter Brown brings more than 16 years experience in the event and experience marketing industry. He is successful in executing and providing talent booking, entertainment content and sponsorship programs to clients.  Brown also currently handles client services while serving as the operations lead for the team. He is currently working on the KC Masterpiece BBQ Pit Wagon Tour, CoverGirl Presents Taylor Swift Speak Now Tour and ConAgra Child Hunger Ends Here campaign. During his time with G7, Brown has managed numerous programs including Camp Jeep, Memphis Belle Air Show Tour, Jeep Presents Tim McGraw & Faith Hill Soul2Soul Tour 2007, the Keith Urban Escape Together Tour with Kingsford Charcoal and KC Masterpiece BBQ Sauce, the Clorox 2 See to Believe Tour, Country Financial Presents Road Trips and Guitar Picks Tour with Jason Aldean and Jewel.

Lori Cloud is G7's Executive Director of Client Services where she will identify unique opportunities, formulate groundbreaking campaigns and deliver programs with measurable results. Cloud has 25 years of entertainment marketing experience including promotions, PR, digital and artist management. She was most recently VP Brand Strategy and Digital Media at Big Enterprises, an artist management company. Previously she was a Brand Agent at the LA headquarters of Creative Artists Agency, where she managed client relationships such as The Coca-Cola Company, P&G, Sprint, Harley-Davidson Motor Company and Starwood Hotels.

Rick Whetsel is G7’s Director of Booking and Production, working with top artists and reps to develop entertainment platforms that work for both brands and talent on multiple levels. Whetsel's past and current clients include: Cisco, Toyota, Salesforce.com, AMD, IBM and many more.  Whetsel has more than 20 years experience in the music industry and has been involved with talent booking and promoting concerts, festivals, Broadway shows and Olympic ceremonies. In the early 90s he founded Nashville-based Great Big Shows, a top concerts promotions and productions company. Most recently he has focused on sponsor-driven events and corporate productions, working with a variety of Fortune 500 consumer brands.

Niki Tyree, Senior Account Executive, brings more than 13 years of comprehensive marketing and music business experience to the team. Niki is currently the program lead on Kingsford Charcoal sponsorship of Country Throwdown and RAM Trucks Road to the Ram Jam program. She most recently worked on the Kingsford Charcoal partnership with Zac Brown Band. Tyree was successful in creating all radio buys and promotions for tours such as Keith Urban Summer Lovin’ 2010 Tour together with KC Masterpiece and Kingsford and Country Financial Presents Road Trips and Guitar Picks Tour with Jason Aldean and Jewel.  Tyree was formerly the Regional Director of Marketing for AEG Live/The Messina Group where she executed all tour marketing for AEG Live concerts playing in the Southeast region for artists such as Tina Turner, Carrie Underwood, Black Eyed Peas and many more.

Diana Garcia is G7's Digital Strategist and Project Manager, specializing in data collection, viral marketing, social media and interactive storytelling. Garcia will oversee all digital strategy for the agency, helping clients optimize their sponsorship programs for web, digital devices and other ways to promote and amplify participatory brand experiences. Garcia currently leads digital initiatives for RAM Truck's Ram Jam program and ConAgra's Child Hunger End's Here campaign.  She has more than eight years of experience and has worked with some of the world’s top acts, including Rascal Flatts, Madonna, Red Hot Chili Peppers, My Chemical Romance, Muse, Kanye West, Alicia Keys, Brooks & Dunn, Dolly Parton and many others.

Chappel McCollister currently holds the position of Account Executive at G7 Entertainment Marketing.  He joined G7 as a Sponsorship Tour Manager assisting and managing tours such as the 2010 Jewel Starlight Café Tour and the 2010 Jason Aldean Wide Open Tour. He is responsible for client services as well as planning and executing all details of sponsorship activations and special events. Chappel is currently the project lead on CoverGirl Presents Taylor Swift Speak Now North American and Australian Tour and helps manage the ConAgra Child Hunger Ends Here campaign. He most recently worked on the Country Financial Presents Road Trips and Guitar Picks Tour with Little Big Town.

Christian Henderson is a G7 Project Manager, insuring that creative ideas turn into effectively executed and measurable sponsorship programs for G7 clients. He is currently working on Kingsford's sponsorship of Country Throwdown and assists in corporate talent booking. Henderson was most recently at Creative Artists Agency, where he helped increase festival bookings for the company’s music clients. During his tenure at CAA, he was instrumental in booking clients such as Maroon 5, Michael Franti, Hot Chelle Rae, Avenged Sevenfold as well as securing agency talent at festivals like Rock Fest, Commonground Music Festival, Bay Fest and many more.

Lauren White serves as a Project Manager for G7 Entertainment Marketing where she works with clients and the G7 team to create budgets, presentations and manages various strategic aspects of programs. Not only did she manage the Academy of Country Music Awards Powered by RAM Trucks sponsorship and the KC Masterpiece's BBQ Pit Wagon tour in 2011, but she is currently the project lead for the second year in a row. She was also instrumental on programs such as Ram Trucks Zac Brown Band Letters for Lyrics, Jeep/ESPN Ultimate Tailgate Experience Tour and many more.