Our Culture

More than an agency. A community.

There’s one word that best sums up the culture here at G7; family.

Sure, that may sound a little touchy-feely. But it’s a genuine reflection of how we feel about each other, our clients, and our partners. We’re proud to describe it as one of our greatest strengths.

Because there’s one key thread that runs through the entire agency, binding us all together. And that’s a true, heart-felt passion for entertainment. We ARE fans, first and foremost. Which may be why we understand their power so well.

We get a rush out of putting our extensive industry knowledge and experience to work for brands each and every day – creating moments that move hearts, minds and business.



Andre Gaccetta

As founder and CEO of G7 Entertainment Marketing, Andre brings more than just a bounty of strategic thinking and creative solutions to the table. He also brings an inexhaustible passion for the music industry – particularly as experienced through the eyes and ears of the fan. Gaccetta and his Nashville-based team specialize in music marketing strategy, sponsorships and endorsements, tour activations, branded content and talent booking – bringing brands to full, vibrant life through music entertainment.

A list of recent high profile examples is as impressive as it is extensive – including a RAM Trucks partnership with Miranda Lambert and the Academy of Country Music Awards, Salesforce Presents U2 iNNOCENCE + eXPERIENCE Tour, and Taylor Swift’s Diet Coke, Keds, Elizabeth Arden and Covergirl tour activations, just to name a few. And these programs don’t just win fans, they win recognition – with G7 initiatives having won or been nominated for Billboard Magazine’s top Concert Marketing & Promotion awards a remarkable six times in a seven year stretch.

All of which testifies to the fact that Andre’s 20-plus years of entertainment marketing experience have only helped fuel his tireless enthusiasm for crafting the ultimate fan experience.

Email: Andre.Gaccetta@g7marketing.com

Vice President, Client Services

Peter Brown

It’s one thing to use insight and creativity in building a program. It’s quite another to utilize stellar execution in bringing that program to life. But it’s all in a day’s work for Peter, who leverages his 20-plus years of experience in experiential and entertainment marketing to both lead our client services team and oversee operations.

His recent projects have been as varied as they have been impactful – including consumer engagement programs for Fireball Whisky, Firefly Sweet Tea Vodka and Dr. McGillicuddy’s, as well as Harley-Davidson’s Project LiveWire Tour, the Hidden Valley Ranch Mobile Tour, and the KC Masterpiece BBQ Pit Wagon Tour.

And those are just some recent examples. In his time with G7, he’s also managed such high-profile programs as COVERGIRL’s 2013 mobile tour, the Dodge Dart “Road to iHeart Radio” Music Festival, Harley-Davidson’s “Kid Rock Rebel Soul” Tour, ConAgra’s Child Hunger Ends Here campaign, Jeep’s ESPN College Football Tour, and too many more to count.

Yet through it all, he keeps his eyes firmly on the prize – building fan-first experiences that surprise and delight.

Email: Peter.Brown@g7marketing.com

Vice President, Booking and Production

Rick Whetsel

With a background that includes promoting and producing everything from concerts and festivals to Broadway shows and Olympic ceremonies, it’s no wonder Rick is perfectly at ease dealing with the industry’s top artists and reps. After all, he speaks their language. Which is one of the things that makes him so incredibly effective at developing entertainment platforms that work for both brands and talent.

His past and current clients read like a who’s-who of brand powerhouses – including Cisco, Toyota, Salesforce.com, AMD, IBM and many more. And it would be easier to list the few artists and speakers with whom he hasn’t worked than to list those with whom he has.

In his pre-G7 life, he founded Great Big Shows – a top concert promotions and productions company based in Nashville. That’s where he developed many of the skills that help him today as he and his team focus on sponsor-driven events and corporate productions for a variety of Fortune 500 brands – aligning the world’s biggest brands with the world’s biggest bands.

Email: Rick.Whetsel@g7marketing.com