We harness the power of the fan.
G7 is more than an entertainment marketing agency. We’re die-hard music lovers who live and breathe the fan experience. We use that unique insight to craft one-of-a-kind solutions for our clients; solutions that blend strategy and emotion to move hearts, minds and business.
RAM Trucks and Miranda Lambert Partnership
CHALLENGE: Support Ram Trucks’ initiative to expand sales by broadening consumer appeal. SOLUTION: G7 developed a strategic and comprehensive partnership aligning Ram Trucks with reigning five-time CMA and ACM Female Vocalist of the Year, Miranda Lambert. The campaign incorporated exclusive content that supported an extensive mix of advertising, promotions and PR activities, including: G7’s well… Read more »
Keds and Taylor Swift’s RED Tour
CHALLENGE: Keds has a multi-year licensing deal with Taylor Swift for limited edition Keds and wanted to extend their alignment to her 61 date RED tour in the US with additional legs in Europe and Asia. The objectives were to reinforce that Keds is a fashion brand, create an activation that generates social media buzz… Read more »
U2 iNNOCENCE + eXPERIENCE TOUR
CHALLENGE Salesforce wanted to secure a grand marketing platform to globally amplify brand awareness and deliver one-of-a-kind experiences in key international markets as a way to reward loyal customers, engage prospects and incentivize employees. SOLUTION: G7 helped catapult the Salesforce brand into hearts and minds worldwide by securing a two year global tour sponsorship with the most… Read more »