We harness the power of the fan.
G7 is more than an entertainment marketing agency. We’re die-hard music lovers who live and breathe the fan experience. We use that unique insight to craft one-of-a-kind solutions for our clients; solutions that blend strategy and emotion to move hearts, minds and business.
COVERGIRL P!NK Tour Sponsorship
P!NK’s “Truth About Love” Tour Sponsorship CHALLENGE: COVERGIRL wanted to create awareness for their new COVERGIRL relationship with P!NK and use the traffic of the “Truth About Love” tour to generate conversations about the new product line with sampling. SOLUTION: Working with COVERGIRL’s agency, UEG, G7 created visual branding elements onsite as well as physical… Read more »
G7 Books Crowd-Pleasing Acts CHALLENGE: G7 was challenged to book an entertaining “wow factor” for Cisco Live; the premier education and training event for over 10,000 IT, Networking, and Communication professionals, with locations ranging from San Francisco’s AT&T Park, to San Diego’s Petco Park, to Orlando’s Universal Studios Florida. SOLUTION: After assembling demographic information for… Read more »
Keds and Taylor Swift’s RED Tour
CHALLENGE: Keds has a multi-year licensing deal with Taylor Swift for limited edition Keds and wanted to extend their alignment to her 61 date RED tour in the US with additional legs in Europe and Asia. The objectives were to reinforce that Keds is a fashion brand, create an activation that generates social media buzz… Read more »